Articles from Yanko - Interesting designs

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Inside the Cheetos Cheesyverse: How PepsiCo Turned a Snack Brand into an Immersive Theme Park

In July 2024, an event in Mexico City called the Cheetos Cheesy Verse invited people to experience the Cheetos brand in person. The large installation, designed by PepsiCo, featured ten rooms, each with a unique theme. The concept was to create a fun, explorable space that represented the personality of the brand’s different snacks.